I had planned in advance of my recent travels to use a little something I had in the cupboard for this week. That little something was bought in bulk, at least my version of bulk which is 6 bottles, for a party before Christmas. It won't take a genius to deduce that this was a purchase driven like most wine purchases in the UK by grape variety and price.
Week C (2015) Bouchard Grand Conseiller, Chardonnay, 2013. Tesco £5.99
As with many supermarket wine purchases, this one was marked at '50% off' implying that my price driven buy was a real bargain. I'm sure Tesco follow the rules and that it would have been possible to pay twice as much for this wine at one of their stores at some point within recent weeks, but it is most likely that the price I paid is the price that Tesco always intended I should pay.
Earlier this week the Chancellor of the Exchequer, George Osborne, tried to curry favour with his pre-election budget by, rightly, reducing the duty on beer by 1p (and, yes, I did support the Drop The Duty campaign) and on cider and spirits by 2%, but he left the duty on wine unchanged at 2.05 per bottle.
That £2.05 is charged on the wholesale, pre-vat, price. That is, what Tesco paid for it. So, take the £5.99 and remove the vat (£5.99/120*100=) gives a cost of £4,99, take off the duty (£4.99-£2.05=) and you have a starting price of £2.94.
That £2.94 includes Tesco's profit (~20%), the packaging and logistics of delivery, and all the costs of production. It boils down to the portion of the sale price dedicated to the wine itself being around 50p.
There is a nice infographic, produced by Bibendum, which is all over the internet, so I might as well share that along with everyone else:
So, there is a message here about getting what you pay for, at least up to the point where the economics of luxury or ostentatious goods kicks in, but what did my 50p's worth actually taste like?
It is well made, clean, simple, quite light. It is fruity, but not intensely so. It has good acidity and well integrated alcohol. There is a little oaky, buttery feel and a generally pleasing finish.
Would I rave about it and tell all of my friends they simply must try it? No. Would I buy another six bottles to make sure we didn't run out of a drinkable white the next time we have that kind of party? Yes, but if I came across a similar offer for another wine made by another reputable producer, which Bouchard certainly are, then I would not hold out for this.
Week C (2015) Bouchard Grand Conseiller, Chardonnay, 2013. Tesco £5.99As with many supermarket wine purchases, this one was marked at '50% off' implying that my price driven buy was a real bargain. I'm sure Tesco follow the rules and that it would have been possible to pay twice as much for this wine at one of their stores at some point within recent weeks, but it is most likely that the price I paid is the price that Tesco always intended I should pay.
Earlier this week the Chancellor of the Exchequer, George Osborne, tried to curry favour with his pre-election budget by, rightly, reducing the duty on beer by 1p (and, yes, I did support the Drop The Duty campaign) and on cider and spirits by 2%, but he left the duty on wine unchanged at 2.05 per bottle.
That £2.05 is charged on the wholesale, pre-vat, price. That is, what Tesco paid for it. So, take the £5.99 and remove the vat (£5.99/120*100=) gives a cost of £4,99, take off the duty (£4.99-£2.05=) and you have a starting price of £2.94.
That £2.94 includes Tesco's profit (~20%), the packaging and logistics of delivery, and all the costs of production. It boils down to the portion of the sale price dedicated to the wine itself being around 50p.
There is a nice infographic, produced by Bibendum, which is all over the internet, so I might as well share that along with everyone else:
It is well made, clean, simple, quite light. It is fruity, but not intensely so. It has good acidity and well integrated alcohol. There is a little oaky, buttery feel and a generally pleasing finish.
Would I rave about it and tell all of my friends they simply must try it? No. Would I buy another six bottles to make sure we didn't run out of a drinkable white the next time we have that kind of party? Yes, but if I came across a similar offer for another wine made by another reputable producer, which Bouchard certainly are, then I would not hold out for this.
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